TAITRONICS BANGKOK was successfully held for the first time at Bangkok International Trade & Exhibition Center (BITEC) from July 27 to 30, 2006, and featured 202 electronics companies who used more than 302 booths to showcase their latest products. Famous Taiwan and Thai makers such as ACER, Armstrong, BenQ, Cal-Comp, CS Int’l Electronic, Dempo, EKARAT, E-Lead, Hamg Shing, Kinpo, KV Electronics and Tatung took center stage to heighten their profile across Thailand. According to the Thai media, TAITRONICS BANGKOK has recorded the largest B2B electronics industry trade show in Thailand.

It is believed that approximately 12,000 quality buyers visited 2006 TATITRONICS BANGKOK from 28 countries, most of who gave excellent show ratings in terms of overall impression; range of products and price of products. Around 8% of these visitors placed orders while 30.22% established contacts for further follow-up.

TAITRONICS BANGKOK 2006 opened a dazzling venue with such categories as Electronic Components, Consumer Electronics, Computer & Peripherals, Auto Electronics, Telecom, Networking & Wireless, Security System & Products, Electronic Manufacturing Equipment and Meters & Inspection Equipment.

This event was the first time TAITRA and TEEMA ever organized a show overseas and the success of TAITRONICS BANGKOK chalked up double success for the organizers in meeting its two objectives in assisting those in the industry to map out fresh opportunities across ASEAN and linking the markets and producers of the region.

5 Reasons why TAITRONICS BANGKOK is a …

VERY SPECIAL SHOW!

1.  Great Base!

As a key member of the 10-nation ASEAN, Thailand is an ideal place for interested players to launch products into the ASEAN market and expand exports across ASEAN+N. The outlook of Thai electronic sectors is bright. For example, auto electronics, surveillance systems, mobile phones, desktops, notebook computers are considered very potential sectors in years to come.

2.  Calling Overseas Biz!

The Kingdom is the regional hub for electronic goods markets and the effectiveness of several bilateral free trade agreements, which could facilitate local manufacturers’ access to overseas markets. And Taiwan ranks the third largest investor behind only Japan and the USA with over US$10 billion invested. In 2005, Thailand’s Board of Investment project approved approximately sixteen billion baht worth of projects from Taiwan, nearly five billion of which in E&E.

3.  Fast Track Sectors

Electronic production accounts for one third of Thai exports, a fact that presents huge potential synergies for boosting collaboration in the production of parts and components and other new generation products such as GPS, 3G telecommunications, audio and video entertainment systems and automotives and related electronics parts. Microsoft Thailand’s Managing Director Andrew McBean also projected an aggressive growth rate of 27 percent for the Microsoft Thailand business in 2007.

4.  Opening Up

By January 2007 Thailand together with Brunei, Indonesia, Malaysia, Philippines, and Singapore will lift tariffs on most electronics products. ASEAN trade ministers endorsed a plan on August 22, 2006 to speed up the timetable for economic union by five years to 2015 since the market integration niche is quickly exposed.

5.  Great Relations!

TAITRONICS BANGKOK receives great support from very sphere of the Thai government, including the BOI (Office of the Board of Investment), DEP (Department of Export), TCEB (Thailand Convention & Exhibition Bureau), FTI (The Federation of Thai Industries), and EEI (Electrical, Electronics & Allied Industry Club).

Participants say it all!

“We are very satisfied with TAITRONCIS BANGKOK 2006. It’s the best gateway and platform to get into ASEAN, the Middle East, New Zealand, and Australia. The results of our participation are well beyond expectations and it has greatly improved brand image of TATUNG. We have already reserved 10 booths for 2007 TAITRONICS BANGKOK, and we will also recommend our partners to sign up.”

─Mr. Charlie Lan, President of TATUNG (Thailand) Co., Ltd.

“Most of the Japanese and Korean consumer big brands have established production bases in Thailand; local supplies are getting greater a share in this business. At this juncture TAITRONICS BANGKOK offers a great channel of opportunity.”

─Mr. Wu, Chih-Shan, General Manager of Jowle Electronics (Thailand) Co., Ltd.

2006 Events Highlight

Associated Events at TAITRONICS BANGKOK 2006:

1.      Pre-show Press Conference

More than 60 journalists from the famous domestic media of Thailand like The Bangkok Post, The Nation, Reuters, Business Day, Channel 7 and Channel 11, and PC home attended the conference held on Tuesday, July 18. Acer, BenQ, Call-com and Tatung even sent high level executives to present their latest products at the conference.

2.      Opening Ceremony

More than 250 attendees including those from the Thai governor such as Office of the Board of Investment (BOI), Thailand Convention & Exhibition of Member of the Executive Bureau (TCEB), Department of Export Promotion (DEP), The Federation of Thai Industries (FTI), The Electrical Electronics and Allied Industries Club (EEI, FTI), and Thai Auto-Parts Manufacturers Association (TAPMA) all participated in the opening ceremony on Thursday, July 28 in the lobby of BITEC.

3.      Big Biz Prospect Packed Procurement Meetings

During the show more than 200 business procurement meetings were successfully conducted with 29 targeted VIP Buyers from Bangladesh, China, Hong Kong, Indonesia, Israel, Japan, Malaysia, Singapore, UAE (Dubai), and USA including Sharp Corporation, SONY, Siemens, and Siemens VDO.

4.      Taiwan Automotive Electronics Forum-Bangkok

The forum started with a briefing by Dr. Jet P.H. Shu, Deputy Director of Taiwan’s renowned Industrial Technology Research Institute (ITRI) on current developments across the Taiwan auto electronics industry. It was followed by a discussion lead by Mr. Sathaporn Sealim, Manager of E-Lead (Thailand) and Dato P. Y. Lai, president of Action Electronics (Malaysia). Both offered insight on the industry. Last but not least, Mr. Hajime Yamamoto, senior consultant of Automotive Resource Asia Ltd, spoke on Thai Stanley Electronics and Thailand Denso, and examined how these firms successfully penetrated the Thai market. Famous players like SCANIA (Thailand), Toyota Bangna, Sathon Honda, and Samsung (Thailand) were all at the Forum.

5.      Advanced Technology, Digitize New Life Seminar-Bangkok

The seminar was begun by Mr. C. Stone Shih, PH.D., CEO of DAWN TV Technology Corp, who spoke on recent DVB developments. It was followed by Mr. Charlie Lan, President of TATUNG (Thailand) Co., Ltd., who explored Digital New Life Concept – the Tatung way to Digital Home Solutions. Mr. Angus Robinson, Chief Executive of the Australian Electrical and Electronic Manufacturers' Association (AEEMA) related how Australia is pioneering new consumer electronics for the global market. He stated that telematics will usher in a revolution in automation and highlighted such sectors as GPS, Blue tooth and car entertainment.

See you at TAITRONICS BANGKOK 2007 on July 26~29 in BITEC, Bangkok, Thailand.

Contacts:

Show Manager: Ms. Flora Wang (Ext. 2622)
Publicity Manager: Ms. William Shih (Ext. 2872)
Exhibition Department, TWTC
5, Hsin-Yi Road, Section 5,
Taipei 11011, Taiwan
Tel: +886-2-2725 5200
Fax: +886-2-27234374
E-mail: tb@taitra.org.tw
www.taitronics.org